January 2, 2020 Roman

5 Tips on creating a Marketing Video

Videos are widely known as one of the most popular types of content in the online world. If you’re looking to promote your products/services and show people what you can offer them, creating a Marketing Video is a very good idea. Videos are more popular than written content most of the time, they bring in a high engagement rate and they can even become viral. It all comes down to creating a wonderful, engaging video and communicate your ideas with others. Then it can be well worth it! So check out our 5 Tips on creating a Marketing Video.

Tip 1
[trx_sc_title title_style=”default” title_tag=”h2″ link_style=”default” title=”Make the introduction very captivating”]

What you have to realize is that the average attention span of a viewer is less than 10 seconds. That means one of the key videography elements you want to focus on is the intro. If the intro is intriguing and interesting, the viewer will go onward and watch the remaining stuff. But if the video lacks any sense of curiosity and the ideas aren’t really impressive, people will move one. If you want to create a great, engaging video, you need to establish the right tone and make the introduction to your sales video unique.

Tip 2
[trx_sc_title title_style=”default” title_tag=”h2″ link_style=”default” title=”Keep it short and interesting”]

As we mentioned earlier, the viewer attention span is short. So what you want to do is to make sure that you create short videos. This way you can keep people interested until the end. That’s especially true in the case of a commercial video. There’s a reason why commercials are short, because people will move on from them if they take a whole lot and when promoting Videos on television the promotion cost is directly related to the length of the video so keep your video short and simple.

Tip 3
[trx_sc_title title_style=”default” title_tag=”h2″ link_style=”default” title=”Add a call to action in the middle or at the end”]

Your Marketing Video needs to encourage people to take action and do something. The most important thing you want to do here is to create a call to action. Place that either in the middle or at the end of your video. That will encourage people to either subscribe to your channel, visit your website or whatever you want them to act upon. Every sales video needs a good call to action. The idea is to add a call to action that’s appealing and interesting and will make them engage with you or your content.

Tip 4
[trx_sc_title title_style=”default” title_tag=”h2″ link_style=”default” title=”Optimise the video for search engines and mobile phones”]

Optimization is key for videos. You want to include keywords in the video and also in its description, as that will make it easier to find online. Also, your Marketing Video needs to be optimized for mobile. Nowadays more than 50% of the internet users are coming from mobile. Which means if you want to cater to the needs of your audience, you should optimize your videos to look very well on mobile phone. Even simple things like changing the thumbnail can really make a huge difference, so that’s something to keep in mind.

Tip 5
[trx_sc_title title_style=”default” title_tag=”h2″ link_style=”default” title=”Create a story”]

Optimization is key for videos. You want to include keywords in the video and also in its description, as that will make it easier to find online. Also, your Marketing Video needs to be optimized for mobile. Nowadays more than 50% of the internet users are coming from mobile. Which means if you want to cater to the needs of your audience, you should optimize your videos to look very well on mobile phone. Even simple things like changing the thumbnail can really make a huge difference, so that’s something to keep in mind.

[trx_sc_title title_style=”default” title_tag=”h2″ link_style=”default” title=”Conclusion”]

Creating a great, engaging and powerful commercial video is no small feat. But it all comes down to creativity and working hard to bring new ideas to life. Don’t rehash existing ideas, instead try to come up with something new and unique that entices people to visit your website, social media page or give you a call. That’s the true power of a Marketing Video, so try to experiment with ideas and see what audiences react to the most.

Thank you for reading our article on 5 Tips on creating a Marketing Video. Do you want to create a powerful video to reach out to your target audience and capture more interest in your product or services? reach out to us for a free consultation. We are a professional Videography and Video Marketing company that can help you convert more business with a video marketing strategy and a good creative video.

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